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If Marketing married Human Resources, Sybil would be their pride-and-joy. Passionate about the people side of marketing, she specializes in helping organizations strengthen their brands from the inside out with internal marketing. This includes engaging teams in LEGO® SERIOUS PLAY® to uncover new insights and perspectives.
She began her career in bank marketing where she experienced the power of the employee-brand connection explained in her often cited quote: “The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers.” As the banks she worked for merged into oblivion, Sybil launched Quality Service Marketing in 1988 to provide business and nonprofit clients with custom facilitation and training to foster employee-customer engagement. She is the author of several books on internal marketing and the long-running Quality Service Marketing blog.
Active in professional and leadership development, Sybil is a past Chairman of the American Marketing Association and instructor for AMA training programs. She serves on the Advisory Council of Global Facilitators Serving Communities and is a member of the International Association of Facilitators. She is also President of the Lehigh Valley Health Network Board of Associates and a member of the Board of Governors of the Lehigh Valley Community Foundation.
Author of "Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care" ... the award-winning "Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits" ... and Quality Service Marketing Blog.